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Paperback • 2014 • English • 1. edition
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About the book
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
Book details
ISBN
9780857193551
Publisher
Harriman House Publishing
Published year
2014
Language
English
Edition
1
Original title
The Reputation Playbook
Format
Paperback
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