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About the book
In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative business is expert management, a high-performance product and good customer service. Bu...Show more
Book details
ISBN
9780670921614
Publisher
Penguin Books Ltd
Published year
2020
Language
English
Edition
1
Original title
The Lean Startup
Format
Paperback
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