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Researching Audiences

Paperback • 2003

Researching Audiences

By Kim Schrøder

2 Ratings • 5.0 of 5

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About the book

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in a...Show more

Book details

ISBN

9780340762745

Published year

2003

Language

Original title

Researching Audiences

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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