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About the book
We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components c...Show more
Book details
ISBN
9788417084035
Publisher
Hoaki Books S.L.
Published year
2018
Language
Edition
1
Original title
Brand Addiction
Format
Hardcover
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