Services Marketing: Integrating Customer Focus Across the Firm

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Consumer Behavior

Wayne D. Hoyer

Services Marketing People, Technology, Strategy

Jochen Wirtz

Marketing

Paul Baines

Services Marketing

Alan Wilson

Services marketing integrating customer focus across the firm

Alan Wilson

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Integrated marketing communications

Chitty

Marketing Ethics & Society

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Sustainable Marketing

Diane Martin

Customer Service A Practical Approach Sixth Edition

Elaine K. Harris

E-Marketing

Judy Strauss

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Essentials of Marketing

Paul Baines

Principles of marketing

Philip Kotler

Marketing Management

Kotler Keller

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Customer Relationship Management concepts and technologies

Francis Buttle

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Selling Today Creating Customer Value

Gerald L. Manning

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Foundations of Marketing

David Jobber

Marketing of High-Technology Products and Innovations

Jakki J. Mohr

Service Level Management Customer Focused

Jan Niessen

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale