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E-marketing

Paperback • 2018 • 1. edition

E-marketing

By USA) Frost Raymond D. (Ohio University, USA) Fox Alexa (University of Akron, USA) Strauss Judy (University of Nevada Reno

0 Ratings • 0.0 of 5

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About the book

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape...Show more

Sales and marketing

Book details

ISBN

9781138731370

Publisher

Taylor & Francis Ltd

Published year

2018

Language

Edition

1

Original title

E-marketing

Format

Paperback

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Other versions

E-marketing

E-marketing

Hardcover · 2018

Reviews · 0

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