The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

Design of Business

Hardcover • 2009 • English

Design of Business

By Roger L. Martin

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowl...Show more

Book details

ISBN

9781422177808

Publisher

Harvard Business Review Press

Published year

2009

Language

English

Original title

Design of Business

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Melissa A. Schilling

The Design Thinking Toolbox

The Design Thinking Toolbox

Michael Lerwick

Change by Design, Revised and Updated

Change by Design, Revised and Updated

Tim Brown

The Innovation Matrix

The Innovation Matrix

Deepika Jeyakodi

The lean startup

The lean startup

Non-bullshit innovation

Non-bullshit innovation

Mastering design thinking

Mastering design thinking

Max answell

The Corporate Startup How Established Companies Can Develop Successful Innovation Ecosystems

The Corporate Startup How Established Companies Can Develop Successful Innovation Ecosystems

Tendayi Viki

The Design Thinking Playbook

The Design Thinking Playbook

Michael Lewrick

Inspired

Inspired

Marty Cagan

The Art Of Innovation

The Art Of Innovation

Tom Kelley

Transformative Innovation

Transformative Innovation

Graham Leicester

The Four Lenses of Innovation A Power Tool for Creative Thinking

The Four Lenses of Innovation A Power Tool for Creative Thinking

Rowan Gibson

Design Thinking

Design Thinking

Michael G. Luchs

Trend-Driven Innovation

Trend-Driven Innovation

Henry Mason

The Innovator's Method

The Innovator's Method

Nathan Furr

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Idris Mootee

Ten Types of Innovation The Discipline of Building Breakthroughs

Ten Types of Innovation The Discipline of Building Breakthroughs

Larry Keeley

The Innovator's Solution

The Innovator's Solution

Clayton M. Christensen

Ten Types of Innovation : The Discipline of Building Breakthroughs

Ten Types of Innovation : The Discipline of Building Breakthroughs

Larry. Keeley

The Science of Serendipity : How to Unlock the Promise of Innovation

The Science of Serendipity : How to Unlock the Promise of Innovation

Matt. Kingdon

Innovation Studies

Innovation Studies

Jan Fagerberg

101 Design Methods A Structured Approach for Driving Innovation in Your Organization

101 Design Methods A Structured Approach for Driving Innovation in Your Organization

Vijay Kumar

Creating Innovators

Creating Innovators

Tony Wagner

Winning at new products

Winning at new products

Robert G.

Where Good Ideas Come from: The Natural History of Innovation

Where Good Ideas Come from: The Natural History of Innovation

Steven Johnson

Innovation X Why a Company's Toughest Problems Are Its Greatest Advantage

Innovation X Why a Company's Toughest Problems Are Its Greatest Advantage

Adam Richardson

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder

Innovating with People

Innovating with People

Onny Eikhaug

Where Good Ideas Come from The Natural History of Innovation

Where Good Ideas Come from The Natural History of Innovation

Steven Johnson

Change by Design

Change by Design

Tim Brown

The innovator's guide to growth

The innovator's guide to growth

Scott Adams

Open Business Models

Open Business Models

Henry Chesbrough

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Tom Kelley

Making Innovation Work

Making Innovation Work

Tony Davila

What Customers Want

What Customers Want

Ulwick, Anthony

How Breakthroughs Happen The Surprising Truth about how Companies Innovate

How Breakthroughs Happen The Surprising Truth about how Companies Innovate

Andrew Hargadon

A passion for ideas: How innovators create the new and shape our world

A passion for ideas: How innovators create the new and shape our world

Heinrich Von Pierer

The Innovator's Dilemma

The Innovator's Dilemma

Clayton M. Christensen