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Paperback • 2011 • English
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About the book
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.
Book details
ISBN
9781412983105
Publisher
SAGE Publications
Published year
2011
Language
English
Original title
Ongoing Crisis Communication Planning, Managing, and Responding
Format
Paperback
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