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Innovation Management and New Product Development

Paperback • 2021 • English • 7. edition

Innovation Management and New Product Development

By Paul Trott

1 Ratings • 5.0 of 5

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About the book

Explore key concepts ofmanaging innovation and engage with latest developments in the field InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you a...Show more

Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9781292251523

Publisher

Pearson

Published year

2021

Language

English

Edition

7

Original title

Innovation Management and New Product Development

Format

Paperback

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Other versions

Innovation Management and New Product Development

Innovation Management and New Product Development

Paperback · 2011

Reviews · 0

1 Ratings • 5.0 of 5

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