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About the book
Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on fan practice and fan identities? And are the med...Show more
Book details
ISBN
9781609383190
Publisher
University of Iowa Press
Published year
2015
Language
Edition
1
Original title
Playing Fans
Format
Paperback
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