Advertising & IMC

The Psychology of Advertising

Bob Michaël Fennis

Social media communication: Concepts, practices, data, law and ethics

Jeremy Harris Lipschultz

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Principles of Integrated Marketing Communications

Lawrence Ang

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Loose Leaf for Advertising and Promotion

Michael Belch

Marketing Research

Naresh K. Malhotra

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Social Media Communication

Jeremy Harris Lipschultz

Strategic Advertising Management

Larry Percy

Advertising by Design

Robin Landa

The Advertising Concept Book

Pete Barry

Consumer behaviour

Michael Roger Inc. (COR)

Integrated marketing communications

Chitty

Social Media Marketing

Tracy L. Tuten

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Effective Organisational Communication

Richard Blundel, Kate Ippolito, David Donnarumma

The new rules of marketing & PR

David Meerman

The Magazine from Cover to Cover

Sammye Johnson

Marketing Management

Kotler Keller

Public Communication Campaigns

Atkin, Charles K.

Contemporary direct and interactive marketing

Lisa Spiller

Interested Marketing Communications: A Primer

Philip Kitchen

The new rules of marketing and PR

David Meerman

Marketing reaserch

Iacobucci churhill

Marketing Management 13th edition

Philip Kotler

Strategic Brand Management

Kevin J. Delaney

Advertising and Promotion

George Belch

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Advertising cultures

Sean Nixon

internet Marketing Building advantage in a networked economy

Rafi A. Mohammed

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan