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Paperback • 2005 • English • 3. edition
By Joe Tidd, John Bessant, Keith Pavitt
2 Ratings • 5.0 of 5
About the book
Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.Two new perspectives...Show more
Book details
ISBN
9780470093269
Publisher
Wiley
Published year
2005
Language
English
Edition
3
Original title
Managing Innovation Integrating Technological, Market and Organizational Change
Format
Paperback
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2 Ratings • 5.0 of 5