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Paperback • 1986 • English
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About the book
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at eve...Show more
Book details
ISBN
9780553342772
Published year
1986
Language
English
Original title
What They Don’t Teach You At Harvard Business School
Format
Paperback
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