Sports Marketing

Strategic sport marketing

Adam karg

Marketing

Paul Baines

Social Media

Jason McDonald

Business-to-Business Marketing

Ross Brennan

Social media marketing

Svend Hollensen

Selling and Sales Management

David Jobber

Foundations of Marketing

John Fahy and David Jobber

Sport Inc.

Ed Warner

Digital Marketing

Alan Charlesworth

Complex Cases in Sport Psychology

USA) Coumbe-Lilley John E. (Univeristy of Illinois at Chicago

This is marketing

Seth Godin

Advanced Theory and Practice in Sport Marketing

Australia) Schwarz Eric C. (Victoria University

Integrated marketing communications

Chitty

Introduction to Sport Marketing

Aaron C. T. Smith

Sport Management: The Basics

Rob Wilson

Principles of Marketing, Global Edition

Philip Kotler,

Sports Marketing

US) Shank Matthew D. (Marymount University

Global marketing

Svend Hollensen

International Marketing

Masaaki kotabe

E-Marketing

Judy Strauss

The Business of Sport Management

John (EDT) Beech

Marketing Management

Kotler Keller

Marketing planning

Stephan sorger

Contemporary direct and interactive marketing

Lisa Spiller

Global Marketing Management

Masaaki Katobe

Markedsføringsledelse

Philip Kotler

Marketing Management 13th edition

Philip Kotler

Management of a Sales Force

Rosann L. Spiro

Strategic Brand Management

Kevin J. Delaney

The Economics of Sports Broadcasting

Harry Arne

Advertising and Promotion

George Belch

Sports Nutrition

Heather Hedrick Fink

Sports Marketing A Strategic Perspective

Matthew D. Shank

Strategic advertising management

Larry Percy

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan