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© 2026 Bookis AS

English

Spreadable Media

Paperback • 2018 • 1. edition

Spreadable Media

By Henry Jenkins, Sam Ford, Joshua Green

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About the book

How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presiden...Show more

Book details

ISBN

9781479856053

Publisher

New York University Press

Published year

2018

Language

Edition

1

Original title

Spreadable Media

Format

Paperback

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0 Ratings • 0.0 of 5

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