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About the book
Innovation - the process of taking new ideas through to satisfied customers - is the lifeblood of any organization today. Nothing causes a company and the individuals working in it to lose enthusiasm more than a lack of interest in positive change. You cannot stand still: either you go forwards or you move backwards. In Effective Innovation John Adair, Britain's foremost expert on leadership training, looks at both creativity and innovation and tells you everything you need to know to enable you...Show more
Book details
ISBN
9781509812103
Publisher
Pan Macmillan
Published year
2015
Language
Edition
1
Original title
Effective Innovation REVISED EDITION
Format
Paperback
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