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English

Paperback • 2015 • 1. edition
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About the book
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get th...Show more
Book details
ISBN
9781781252314
Publisher
Profile Books Ltd
Published year
2015
Language
Edition
1
Original title
The Economist: Business Strategy 3rd edition
Format
Paperback
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