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© 2026 Bookis AS
English
Norway
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise an...Show more
Book details
ISBN
9780349123004
Publisher
Abacus
Published year
2012
Language
English
Original title
Niche
Format
Paperback
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