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Paperback • 2015 • English
By Jaime Levy
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About the book
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in...Show more
Book details
ISBN
9781449372866
Publisher
O'Reilly Media, Inc, USA
Published year
2015
Language
English
Original title
UX Strategy: How to Devise Innovative Digital Products That People Want
Format
Paperback
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