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© 2026 Bookis AS
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Paperback • 2017 • 1. edition
By Gerard Hastings, Christine Domegan, UK) Hastings Gerard (University of Stirling, Galway) Domegan Christine (National University of Ireland
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About the book
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:Case studies from across the globe,accessible exercises, engaging storiesand online support with an expanded and enhanced companion websitewhich will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This...Show more
Book details
ISBN
9781138123830
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
Social Marketing
Format
Paperback
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