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Emotions, Advertising and Consumer Choice

Paperback • 2007 • Norwegian Bokmål

Emotions, Advertising and Consumer Choice

By Flemming Hansen

0 Ratings • 0.0 of 5

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About the book

Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour.

Sales and marketing

Book details

ISBN

9788763001984

Publisher

Frederiksberg, Copenhagen, DNK : Copenhagen Business School Press

Published year

2007

Language

Norwegian Bokmål

Original title

Emotions, Advertising and Consumer Choice

Format

Paperback

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Other versions

Emotions, advertising and consumer choice

Emotions, advertising and consumer choice

Paperback · 2007

Reviews · 0

0 Ratings • 0.0 of 5

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