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© 2026 Bookis AS
English
Paperback • 2007 • English • 1. edition
By Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen
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About the book
This book focuses on recent neurological and psychological in-sights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the im-plications for advertising and other com...Show more
Book details
ISBN
9788215011844
Publisher
Aschehoug AS
Published year
2007
Language
English
Edition
1
Original title
Emotions, advertising and consumer choice
Format
Paperback
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