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English

Hit Makers: The Science of Popularity in an Age of Distraction

Hardcover • 2017 • English

Hit Makers: The Science of Popularity in an Age of Distraction

By Derek Thompson

0 Ratings • 0.0 of 5

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About the book

NATIONAL BESTSELLER "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products...Show more

Book details

ISBN

9781101980323

Publisher

PENGUIN PRESS

Published year

2017

Language

English

Original title

Hit Makers: The Science of Popularity in an Age of Distraction

Format

Hardcover

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