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© 2026 Bookis AS

English

Audience Analysis

Hardcover • 1997 • English

Audience Analysis

By Denis McQuail

0 Ratings • 0.0 of 5

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About the book

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and expl...Show more

Book details

ISBN

9780761910015

Publisher

SAGE Publications Inc

Published year

1997

Language

English

Original title

Audience Analysis

Format

Hardcover

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Other versions

Audience Analysis

Audience Analysis

Paperback · 1997

Reviews · 0

0 Ratings • 0.0 of 5

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