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Media and Communication Research Methods - International Student Edition An Introduction to Qualitative and Quantitative Approaches

Paperback • 2019 • English

Media and Communication Research Methods - International Student Edition An Introduction to Qualitative and Quantitative Approaches

By Arthur Asa Berger

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About the book

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new disc...Show more

Research methods: general
Cultural and media studies
Media studies

Book details

ISBN

9781544371740

Publisher

SAGE Publications, Incorporated

Published year

2019

Language

English

Original title

Media and Communication Research Methods - International Student Edition An Introduction to Qualitative and Quantitative Approaches

Format

Paperback

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