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Content Analysis An Introduction to Its Methodology

Paperback • 2013 • English

Content Analysis An Introduction to Its Methodology

By Klaus Krippendorff

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About the book

Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a meth...Show more

Research methods: general
Social theory
Social research and statistics

Book details

ISBN

9781412983150

Publisher

SAGE

Published year

2013

Language

English

Original title

Content Analysis An Introduction to Its Methodology

Format

Paperback

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