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Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

Paperback • 2011 • English

Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

By Arthur Asa Berger

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About the book

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many d...Show more

Research methods: general
Communication studies
Cultural and media studies

Book details

ISBN

9781412987776

Publisher

SAGE

Published year

2011

Language

English

Original title

Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

Format

Paperback

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