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Paperback • 2018 • 1. edition
By Anders Hansen, David Machin
1 Ratings • 4.0 of 5
About the book
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the...Show more
Book details
ISBN
9781137528247
Publisher
Macmillan Education UK
Published year
2018
Language
Edition
1
Original title
Media and Communication Research Methods
Format
Paperback
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1 Ratings • 4.0 of 5