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About the book
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are...Show more
Book details
ISBN
9780077158392
Publisher
McGraw-Hill Education - Europe
Published year
2015
Language
Edition
1
Original title
Exploring Innovation
Format
Paperback
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