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Om boken
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams. Pricing and Human Capital explores the...Vis mer
Om boken
ISBN
9781138900530
Forlag
Taylor & Francis Ltd
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Pricing and Human Capital
Format
Frakt og retur
Frakt
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