Pocket • 2001 • Engelsk

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

Name: Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
SKU: 9780786887170
Availability: OutOfStock
ISBN: 9780786887170

Av Seth Godin

0 vurderinger • 0.0 av 5

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Om boken

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rat...Vis mer

Om boken

ISBN

9780786887170

Forlag

Hyperion Books

Publiseringsår

2001

Språk

Engelsk

Originaltittel

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

Format

Pocket

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