Pocket • 2001
Kotler on marketing: how to create, win and dominate markets
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Om boken
Philip Kotler.s name is synonumous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. His best-selling Marketing management was named by the Financial Times as one of the 50 best business books ever written. Now Kotler on marketing offers his long-awaited, essential guide to marketing for managers and studens alike, freshly written and based on his phenomenally successfull worldwide lectures.
Om boken
ISBN
9780684860473
Forlag
Free Press
Publiseringsår
2001
Språk
Engelsk
Utgave
1
Originaltittel
Kotler on marketing
Format
Frakt og retur
Frakt
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Kotler on marketing
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