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Consumer Behaviour A European Perspective

Pocket • 2010 • Engelsk • 4. utgave

Consumer Behaviour A European Perspective

Av Michael R. Solomon

0 vurderinger • 0.0 av 5

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Om boken

Now in its fourth edition, consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a su...Vis mer

Om boken

ISBN

9780273717263

Forlag

Prentice Hall/Financial Times

Publiseringsår

2010

Språk

Engelsk

Utgave

4

Originaltittel

Consumer Behaviour A European Perspective

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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