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Pocket • 2012 • Engelsk
1 vurderinger • 5.0 av 5
Om boken
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes cre...Vis mer
Om boken
ISBN
9781118156308
Forlag
WILEY
Publiseringsår
2012
Språk
Engelsk
Originaltittel
This Is Service Design Thinking: Basics, Tools, Cases
Format
Frakt og retur
Frakt
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1 vurderinger • 5.0 av 5