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Om boken
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, H...Vis mer
Om boken
ISBN
9780749475710
Forlag
Kogan Page Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
How to Write a Marketing Plan
Format
Frakt og retur
Frakt
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