The Marketing of Sport

Principles and Practice of Sport Management

Lisa Pike Masteralexis

Strategic sport marketing

Adam karg

Marketing

Paul Baines

Stakeholder analysis and sport organisations

Anna-Maria Strittmatter

Understanding Sport Psychology

Gavin Breslin

Business-to-Business Marketing

Ross Brennan

Marketing Strategy and Competitive Positioning

Graham Hooley

Sport Inc.

Ed Warner

Foundations of Marketing

John Fahy and David Jobber

Sport and Health

Sport Management

Australia) Hoye Russell (La Trobe University

Complex Cases in Sport Psychology

USA) Coumbe-Lilley John E. (Univeristy of Illinois at Chicago

Advanced Theory and Practice in Sport Marketing

Australia) Schwarz Eric C. (Victoria University

Marketing Theory

Introduction to Sport Marketing

Aaron C. T. Smith

Sport Management: The Basics

Rob Wilson

Sport

Richard Giulianotti

Marketing Ethics & Society

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Henrik Kubel

Sports Marketing

US) Shank Matthew D. (Marymount University

Sports in Society

Jay Coakley

The Economics of Sports

Michael A. Leeds

Sport Funding and Finance

Australia) Stewart Bob (Victoria University

International Marketing

Masaaki kotabe

The Business of Sport Management

John (EDT) Beech

Essentials of Marketing

Paul Baines

Sport in a capitalist society

Tony Collins

Developing Sport Expertise

Damian Farrow,

Marketing Management

Kotler Keller

The ethics of sports

Mike McNamee

Research methods for sports performance analysis

Peter O’Donoghue

Marketing A Critical Textbook

Nick Ellis

Understanding Sports Coaching

Tania Cassidy

The Economics of Sports Broadcasting

Harry Arne

Marketing Culture and the Arts

François Colbert

This Business of Global Music Marketing

Tad Lathrop

Sports Marketing A Strategic Perspective

Matthew D. Shank

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan