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Essentials of Strategic Management: The Quest for Competitive Advantage

Pocket • 2016 • 1. utgave

Essentials of Strategic Management: The Quest for Competitive Advantage

Av John E. Gamble, Jr. Thompson Arthur A., Margaret A. Peteraf

0 vurderinger • 0.0 av 5

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Om boken

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases. The text presents a conceptually stro...Vis mer

Om boken

ISBN

9781259546983

Forlag

McGraw-Hill Education

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Essentials of Strategic Management: The Quest for Competitive Advantage

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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