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Emotions, Advertising and Consumer Choice

Pocket • 2007 • Norsk Bokmål

Emotions, Advertising and Consumer Choice

Av Flemming Hansen

0 vurderinger • 0.0 av 5

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Om boken

Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour.

Salg og markedsføring

Om boken

ISBN

9788763001984

Forlag

Frederiksberg, Copenhagen, DNK : Copenhagen Business School Press

Publiseringsår

2007

Språk

Norsk Bokmål

Originaltittel

Emotions, Advertising and Consumer Choice

Format

Pocket

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Emotions, advertising and consumer choice

Pocket · 2007

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0 vurderinger • 0.0 av 5

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