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English
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2010 • English
By Pervez N. Ghauri, Philip R. Cateora
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About the book
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Book details
ISBN
9780077122850
Publisher
McGraw-Hill Higher Education
Published year
2010
Language
English
Original title
International Marketing
Format
Paperback
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