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© 2026 Bookis AS
English
Sweden
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Paperback • 2012 • English • 1. edition
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About the book
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Book details
ISBN
9780273756545
Publisher
Pearson Education Limited
Published year
2012
Language
English
Edition
1
Original title
Essentials of Global Marketing
Format
Paperback
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