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Beyond the Idea

Paperback • 2018 • 1. edition

Beyond the Idea

By Vijay Govindarajan, Chris Trimble

0 Ratings • 0.0 of 5

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About the book

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, a...Show more

Business innovation

Book details

ISBN

9781509891887

Publisher

Pan Macmillan

Published year

2018

Language

Edition

1

Original title

Beyond the Idea

Format

Paperback

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Other versions

Beyond the Idea

Beyond the Idea

Hardcover · 2013

Reviews · 0

0 Ratings • 0.0 of 5

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