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Beyond the Idea

Hardcover • 2013 • English

Beyond the Idea

By Vijay Govindarajan

0 Ratings • 0.0 of 5

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About the book

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, a...Show more

Business innovation

Book details

ISBN

9781447252276

Publisher

Macmillan

Published year

2013

Language

English

Original title

Beyond the Idea

Format

Hardcover

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Other versions

Beyond the Idea

Beyond the Idea

Paperback · 2018

Reviews · 0

0 Ratings • 0.0 of 5

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