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English

The dynamics of international strategy

Paperback • 1999 • English

The dynamics of international strategy

By Susan Segal-Horn

0 Ratings • 0.0 of 5

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About the book

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehe...Show more

Book details

ISBN

9781861520159

Publisher

London : International Thomson Business Press

Published year

1999

Language

English

Original title

The dynamics of international strategy

Format

Paperback

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