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© 2026 Bookis AS
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Hardcover • 2017 • 1. edition
By Vanessa Ratten, João J. M. Ferreira
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About the book
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main theme...Show more
Book details
ISBN
9781138941731
Publisher
Routledge, Taylor & Francis Group
Published year
2017
Language
Edition
1
Original title
Sport Entrepreneurship and Innovation
Format
Hardcover
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