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Entrepreneurship in a European Perspective

Paperback • 2010 • English

Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of New Ventures

By Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen

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About the book

This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms locate...Show more

Business strategy
Entrepreneurship / Start-ups

Book details

ISBN

9783834920676

Publisher

Gabler Verlag

Published year

2010

Language

English

Original title

Entrepreneurship in a European Perspective

Format

Paperback

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