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About the book
In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how `hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what does it mean to be influential?Which strategies and tactics can help businesses survive and thrive in the New Social Age?Human beings have always ...Show more
Book details
ISBN
9780008277116
Publisher
HarperCollins Publishers
Published year
2020
Language
Edition
1
Original title
The Hype Machine
Format
Hardcover
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