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If Then How Simulmatics Corporation Invented the Future

Hardcover • 2020 • English

If Then How Simulmatics Corporation Invented the Future

By Jill Lepore

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About the book

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation’s leading social scien...Show more

Social and ethical issues
Violence and abuse in society
Health, illness and addiction: social aspects

Book details

ISBN

9781631496103

Publisher

National Geographic Books

Published year

2020

Language

English

Original title

If Then How Simulmatics Corporation Invented the Future

Format

Hardcover

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