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Contemporary Strategy Analysis Concepts, Techniques, Applications

Paperback • 1998 • English • 3. edition

Contemporary Strategy Analysis Concepts, Techniques, Applications

By Robert M. Grant

0 Ratings • 0.0 of 5

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About the book

This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - i.e. competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspect...Show more

Book details

ISBN

9780631207801

Publisher

Blackwell Publishers

Published year

1998

Language

English

Edition

3

Original title

Contemporary Strategy Analysis Concepts, Techniques, Applications

Format

Paperback

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