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Blue Ocean Shift

Hardcover • 2017 • 1. edition

Blue Ocean Shift

By Renee A. Mauborgne, W.Chan Kim

0 Ratings • 0.0 of 5

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About the book

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with comp...Show more

Business strategy

Book details

ISBN

9781509832163

Publisher

Pan Macmillan

Published year

2017

Language

Edition

1

Original title

Blue Ocean Shift

Format

Hardcover

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