Exploring Public Relations and Management Communication: Fifth Edition

Ongoing crisis communication

W. Timothy

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Strategic planning for public relations

Ronald Smith

Leadership

Peter G.

Management

Stephen P. Robbins

Corporate communication

Joep Cornelissen

Strategic Information Management

Robert D.

Contemporary Management

Gareth Abrahams

Selling and sales management

David Jobber

Understanding Public Relations

Lee Edwards

Management & business research

Mark Easterby-Smith

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Exploring Public Relations

Ralph Tench

Understanding Human Communication

Ronald B Adler

Marketing management

Kotler Keller

Integrated marketing communications

Chitty

Organization theory

Mary Jo Hatch

It's Not Just PR : Public Relations in Society

W. Timothy. Coombs

Marketing Communications A European Perspective

Patrick de Pelsmacker

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

Management Theory and Practice

Gerald A. Cole

Risk Communication and Public Health

Peter Bennett

Primer of Public Relations Research

Don W. Stacks

Consumer Behavior

Leon Schiffman

Management communication

Michael E.

Effective Organisational Communication Perspectives, Principles and Practices

Richard Blundel

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Public Relations

Dan Lattimore

Communication Theories: origins, methods and users in the mass media

James W

Manager’s guide ro excellence in public relations and commujication management

David M.

Public opinion and the communication of consent

Theodore L.

Principles of Corporate Communication

C. B. M. van Riel

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo